Have you heard of Clubhouse? If not, it won’t be too long before it is on the tip of every one’s tongues! Clubhouse is the newest Social Media Platform to hit the iOS Store (sorry Android users… Clubhouse isn’t available to you…YET!). Clubhouse is an Audio Based Social Media Platform that allows you to connect with people all over the world to talk about specific topics related to specific industries in different rooms and Clubs! Why is Clubhouse so special and why should you care? Here are the top 5 Reasons Why Clubhouse is the Best Social Media Platform for Organic Engagement!

Organic Reach
Reaching your target audience organically is one of the best ways to find genuine followers that can turn into clients, friends and lifelong pals! Clubhouse allows you to talk directly to the person and not just through text or through comments on a post. This genuine and real time communication allows you to connect with hundreds, even thousands of people organically without having to pay for ads for them to see or hear you! The organic reach on Clubhouse is AMAZING!

Instagram and Clubhouse
Clubhouse does not have a direct way to message someone in the app. You can pull someone into a Private room to chat with them one on one, but that way feel a little odd, especially if you just met them. That is where Instagram comes in. You can connect your Instagram directly in your bio of Clubhouse and direct people to message you there! So the conversion from Clubhouse follow to Instagram follow is high and it will benefit your Instagram profile greatly.

Authentic Voices
I call Clubhouse the “Great Equalizer”. For years, people have been hiding behind perfectly produced videos and perfectly curated content. Not with Clubhouse! You need to be authentic, genuine and know what you are talking about to have anyone take your seriously. Stepping out and speaking up on Clubhouse with your authentic, genuine voice, and giving knowledge in the field or industry that you are in will win you follows, friends and clients!

The Clubhouse Bio
I just love the Clubhouse bio. Unlike Instagram or Twitter, the Clubhouse bio does not box you into several characters. The skies the limit with a Clubhouse bio! Make sure though it is optimized for keywords that are specific to your industry and make sure that it is easy to read. No one wants to sit and read paragraph upon paragraph! Think of it as a bullet pointed resume! The simpler and more organized, the better!

Real Connections
This is my favorite part about Clubhouse. Instead of the fake “Follow me!” or the lackluster three emoji on a post, you have to actual make real connections with people on Clubhouse to even make an impact. Be real. Be you. The people of Clubhouse will thank you for it!

From Organic Reach to Authentic People to Real Connections and the flow from Clubhouse to Instagram, Clubhouse will be one of the most disruptive social media platforms to enter the online space in the past 10 years!

Are you on Clubhouse? Connect with me @bgwd and let’s chat!